The Council of the Geopark Villuercas-Ibores-Jara has recently establish new ambitious goals to mantein the title of UNESCO Global Geopark awarded in 2011. The current title will expire next year, so the Direction of the Geopark held a meeting in february to establish a working plan.

The main objective is to boost the participation of the population. The first step was to raise the Unesco flag in all the town halls as a “symbol of  hard work and the strong consensus among the 19 municipalities located in the Geopark”, the president Charo Cordero said.

Apart from investing in constructing new interpretation centers and refurbishing rural roads and hiking itinerarys, the Geopark is utterly determined to rise its influence on social media and increase expenses in touristic promotion in order to attract more tourism after getting 34.886 visits last year.